AIR MAX DAY: #BRP CELEBRATES 35 YEARS OF AIR MAX
Mimi Jean-Louis: #TheWrestlingChic
The sneakerhead’s anticipation for Nike’s annual Air Max Day is here, and this year we celebrate 35 Years of Air technology.
The Nike brand has blessed us for 30 decades with the most famous footwear lines. Their latest releases include Jordan 1s, an array of Dunks, Trainers, and Blazers, numerous collaborations, and intricate colorways. Sneaker culture has become more than just a smorgasbord of our latest cops; it’s become an investment. If you've invested in this culture, you probably already know, the Nike Air Max style is a must-have in anyone’s vault of holy grails. The style's visible air bubble sole makes it a staple in the brand's evolved line and anyone’s closet, no matter what iteration.
THE HISTORY
2017 Anniversary box release: “On March 26th, 1987, something more than a shoe was born. The air Max one was like nothing we'd ever seen before. Visible air started a revolution. Over the next 30 years, it captured the imagination of dreamers and pushed the boundaries of what was possible. And two 2017, that spirit is still alive. Join us as we celebrate this milestone and look forward to pushing boundaries for the next 30 years.”
Running has been the focal point and intended innovation for most of the brand's shoe designs. NASA's aeronautical engineer Frank Rudy presented Nike in the '70s with an idea of a gas-filled urethane bubble as new technology for their next footwear model. Inspired by Paris' Pompidou Centre, a building structure with an exciting exterior design, Tinker Hatfield, then an architect turned creative for Nike, evolved Rudy's original concept by adapting the technology and exposing the bubble; thus, the Air Max 1 was born. As the Jordan brand grew, Hatfield became an intricate part of its creative team and opted to adapt the Air Max technology to the Jordan 3 design, making it the first Jordan sneaker to incorporate an air bubble.
Fast forward to the Air Max 95, which became the first Air Max shoe to adapt air cushion at the balls of the shoe and the heel. Hatfield continued to progress the design to the Air Max 97, presenting a full-foot-length air technology across the sole. The Air Max Plus featured tuned technology, and today, the Nike VaporMax technology adds a heel-to-toe cushion with a speckled outsole made with recycled Nike Grind materials for durable traction. The Air Max Series and its technology have grown in style with an environmentally sustainable twist.
WHAT IS NIKE AIR MAX DAY?
Air Max Day is within the name—a day dedicated to the line's rich history on the Nike brand and an excellent reason for the line to release continued ‘must-haves’ for our growing collections. Nike is always ready to re-introduce us to the historical style with updated colorways and limited-edition drops.
#BRP’S TOP 5 AIR MAX
In 2016, current 3x BRP Champion Khal ranked the Air Max for Sole Collector.
As we celebrate Nike’s Air Max Day, the BRP crew is riddled with sneaker geeks with a say on their Top 5 Air Max's:
Air Max 90 (Infrared) - Khal
Air Max 90 (Pink / Concord) - Matth
Air Max 95 (OG Neon) - Mimi
Mimi is a superkickin’ copy-gal / TwitterSpaces co-host via @turnbucklespace Tuesdays at 7p & Fridays at 10p ET.
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